How Twist Helped Mr. Button Grow Through Strategic SEO Content

Reimagining Search for Style-Forward Results

When Mr. Button—known for its sleek, sharply tailored menswear—approached Twist, the brief was clear: build organic visibility without diluting the brand's aspirational tone. We knew the opportunity wasn’t just in ranking—but in owning the conversation around modern Indian men’s fashion.

Step 1: Deep-Dive Keyword & Intent Research

Instead of simply chasing high-volume keywords, our focus was on relevance and buyer intent. We mapped a clear search journey—from discovery (“what to wear to an Indian wedding”) to decision (“best chinos for men in India”).

Using a mix of SEMrush, Google Search Console, and real-time trend monitoring, we created a keyword cloud around:

• Occasion-specific styling

• Seasonal wardrobe staples

• Fabric, fit, and colour-led searches

• Fashion tips tailored to Indian context

This groundwork allowed us to design a content funnel that mirrored how men shop today: curious, selective, and style-conscious.

Step 2: SEO-First Blog Strategy & Content Design

We built a 3-month editorial calendar, each piece purpose-built to pull in the right audience, and lead them directly to conversion pages.

High-performing titles included:

• 10 Outfit Ideas for a Daytime Indian Wedding

• How to Style Chinos from 9 AM to Midnight

• Men’s Summer Wardrobe: The Colours That Work

We worked alongside the content agency to figure out the right words for the content structure and products we chose to target.

Step 3: Competitive SEO Audit

We benchmarked against leading players like Snitch, H&M India, and Huemn—noting gaps in their content depth, tone adaptability, and SEO hygiene. Mr. Button's blog became sharper, more relevant, and more culturally attuned—precisely where others fell short.

Results Within 90 Days

• Organic blog traffic grew by over 200%

• Blogs began ranking on Page 1 for targeted keywords

• We started seeing 1–3 product orders daily directly attributed to blog traffic

Twist didn’t just bring visibility. We brought voice, clarity, and conversion.