Oasis Dental Care - Comprehensive Branding and Successful Launch Strategy

Client: Oasis Dental Care 

Industry: Dental and Healthcare Services 

Objective: Establish a unique brand identity, execute a memorable launch, and drive patient engagement and walk-ins.

Oasis Dental Care, based in the city of destiny, was established to offer international standards of patient care. With an upcoming launch, Oasis partnered with Twist to build a strong brand foundation and implement a launch strategy that would drive early traction and patient engagement. 

Challenge 

Oasis Dental Care aimed to stand out in a competitive dental services market while establishing brand recall among new patients. Twist’s tasks included: 

• Developing a comprehensive brand identity from the ground up to resonate with patients. 

• Creating a high-impact launch to attract attention from local media and influencers. 

• Driving early patient walk-ins and social media engagement to ensure a steady stream of clients post-launch. 

Goals 

• Build a recognizable brand with a professional, patient-centric identity. 

• Organize a media-covered launch event that generates buzz and establishes credibility. 

• Boost daily walk-ins and social media engagement immediately after the launch. 

Twist’s Strategy and Approach 

1. Brand Identity and Design: 

Twist crafted a complete brand identity package to ensure a cohesive and memorable experience for Oasis Dental Care’s patients. This included: 

Logo Design: A logo that reflects Oasis Dental Care’s commitment to quality and care. 

Brand Deck and Guidelines: An extensive guide to maintain brand consistency across all touchpoints. 

Brand Collateral: Business cards, patient forms, and procedure consent forms to facilitate smooth interactions with patients. 

Waiting Area and Room Branding: Custom wallpapers showcasing procedure information and visual elements, enhancing both patient education and area aesthetics. 

2. Launch Strategy and Media Engagement: 

Twist orchestrated a high-profile launch strategy, inviting prominent media and PR agencies to cover the event in digital, print, and TV outlets. This media presence helped establish credibility and visibility for Oasis Dental Care as a top dental clinic. 

3. Social Media Content and Influencer Collaborations: 

To build online presence and attract a local audience, Twist posted event highlights and informative content on social media platforms. Collaborations with influencers resulted in high engagement levels and generated interest among potential clients, driving daily walk-ins. 

4. Ongoing Social Media Campaigns: 

After the launch, Twist continued designing social media content and campaigns, which further boosted engagement. The clinic’s posts highlighted patient care, procedures, and testimonials, steadily increasing awareness and footfall. 

Key Deliverables 

• Brand Identity Package: Logo, brand guidelines, business cards, patient forms, and in-clinic branding. 

• Launch Event Strategy: Media outreach and PR invitations to ensure broad event coverage. 

• Social Media Engagement: Launch content, influencer collaborations, and ongoing social media campaigns to increase daily walk-ins. 

• Patient Experience Enhancements: Educational wallpapers and a well-branded environment that fosters comfort and procedure recall. 

Results 

• Daily Walk-ins Post-Launch: Generated 5-10 walk-ins daily immediately following the launch event. 

• Media and Social Buzz: Positive coverage in digital, print, and TV media, enhancing brand awareness. 

• Increased Engagement and Patient Recall: Social media engagement and well-branded in-clinic experience boosted patient interest and loyalty. 

Key Takeaways 

Twist successfully established a comprehensive brand identity for Oasis Dental Care, executed a memorable launch, and utilized social media to drive foot traffic and engagement. Through strategic branding, impactful launch efforts, and ongoing social engagement, Twist positioned Oasis Dental Care as a recognizable, trusted name in dental care.